Modern Propaganda Machines!

You would have read about the German propaganda during World War One that Germany needed war to fight against Britain’s expansionist policies & Russia’s betrayal. They used posters, books, and rallying cries to brainwash their citizens to physically and monetarily subscribe for war – with devastating results. That was then. 

But, today’s propaganda machines are even worse. YouTube, Tick Tok and Instagram are so easily accessible to all – that most self-styled influencers sitting in the comfort of their homes churn out controversial narratives on medical-centric issues & on healthcare, as well – although, very creatively presented to keep their audience fully engaged, this one-sided content frequently crosses professional and ethical red lines. 

They have a sizeable following and thereby tend to gain huge economic incentives & benefits, as well. There are millions around the world who use social media not only for seeking general health information but also for dealing with chronic health conditions, as well.

The trend towards using social media as a supplement or replacement for speaking to a doctor is likely to accelerate. 

Interestingly, researchers, scientists and doctors who actually contribute towards medical innovation are never seen making reels for self promotion. 

While these influencers run to seek results that are controversial (at least, in part), from studies that defy and challenge our profound belief system – things that have been told to us by medical and health authorities in the world, learnt in schools, and studied in medical colleges, they influence others to act based on ‘their views and opinions. 

Remember, since old times, people always seemed to be fascinated by controversy and often tend to remember bad news more than they remember good news. Scandal and sensationalism compels people to watch or listen or read a story. 

Therefore it’s the media outlets that enable these braggarts to capitalise on gaining a bigger audience and this may lead to propagation of inauthentic and fake narratives, inadequate disclosure, and negligence of social responsibility. 

Therefore (if at all you need to), look for genuine, fully accredited influencers who can suggest effective remedies that foster meaningful conversations rather than the ones who are found promoting their ‘one-sided’  views!

Zareer Patell – Black Belt, Personal / Fitness Trainer and Wellness Columnist since (since 1972).